“…If you are in business, it is always about the customer. You need to know your customer and you figure out ways to make them happy. Make them happy and they will spend money (or attention) and everything else – fame and fortune to be precise – will follow. It is a simple business maxim that has worked for centuries…”
(Source: gigaom.com)
Here is my feeling, not Buddy Media’s view, but my controversial personal view: in order to have a successful social network you need two groups, celebrities and women There’s never been a social network that has taken off and didn’t have celebrities and women. That is one thing that’s holding back Google it’s primarily men right now, but it’s still very early and it is a work in progress. When you look at the Nielsen social media report and what’s the largest concentration of young women and celebrities right now, it’s on Tumblr. Barack Obama started his campaign Tumblr you have the Lady Gaga and so many more. Celebrities are all over Tumblr like they were on Twitter, that’s what grew it. I think you wanna invest ahead of that curve, it’s happening when a celebrity says you can follow me there, when a date says connect with me here instead of Facebook, that’s how these movements get started. (via Buddy Media CEO: 2012 is the Year of Tumblr)
Today, TED announced the winner of the 2012 TED Prize: the City 2.0. Breaking from their tradition of recognizing an individual global innovator, TED is embracing the concept of crowd-sourcing urbanism (an idea we obviously support at Open Source Cities). The organizers…
via opensourcecities:
BEFORE…
Sugar’s mission is to be the largest and most profitable global online media company for women by:
AFTER…
At Sugar, our mission is to entertain and delight our audience with insanely addictive content and shopping experiences. That’s why we’ve created an online global network that’s personally relevant to modern women everywhere – whether it’s a red carpet moment, an inspiring fitness tip, or an exclusive shopping event. We are conversation starters with a pulse on everything entertainment, style and living–related and we believe every woman deserves to be an insider. With Sugar, we’ve created a place for women to spark their individual interests and passions, and open connections to each other. Join the growing community of women who come together to discover news, trends, and conversations – or bring yours to life.
see if you would have ever guessed the brand behind this amazing video?
A great post by Om Malik on the power of the word. I would take his point even further and argue that beyond the colloquialism “less is more,” if you can put a shiny new label on it, even better. Queue Airbnb who has done a great job in saying less, in a new way.
“The people to people economy” — that’s just a fancy way of saying “renting (earns you money).”
